Listen up, Starbucks addicts: the global coffee chain announced they’ll be randomly giving out 10 passes to what they call “Starbucks for Life.”
“This holiday season Starbucks is launching a unique opportunity for a select number of customers to win ‘Starbucks for Life’ by simply swiping their Starbucks card or paying with their mobile device,” the company said in a statement on their innovations for the coming year.
A Starbucks spokesperson confirmed to ABC News that Starbucks will be giving out a total of 10 passes within the United States. And, despite the program being called “for life,” the winners will actually only receive a drink a day for 30 years.
“What could be bigger this holiday than winning ‘Starbucks for Life?’ This is the first time we have ever offered customers something of this magnitude and what better way than to anchor it with our renowned Starbucks Card program,” Starbucks executive vice president and global chief marketing officer Sharon Rothstein said in the statement. “This giveaway is poised to bring great excitement and fun to our customers during this special time of the year.”
The giveaway will launch Dec. 2 and runs through the first week of January.
In addition to the opportunity to win “Starbucks for Life,” there will be other items that customers can win. Starbucks was tight-lipped on what those items will be.